Life is too short to spend it in uncomfortable & unstylish clothes.
Our designs are not just for the eye, but also for the heart and body.
the idea
LUPA offers a collection called in the mountains, relating to our mountainous home area Saalfelden Leogang in Salzburg/Austria. We create unique designs for your company, your family, your friends or yourself. And we’d love to upstyle your old and boring clothes and make them special and unique.
Our goal is to design not just for the eye but also for the heart and body. Moreover we want to fight fast fashion with producing durable and stylish products, that you’ll never want to live without again.
the founder
That’s when the thought in the back of my mind of building an own brand turned into a plan and finally into a real business. My home area, my passions, the people I love and that support me are the inspiration for the sketches and designs and it’s what LUPA is all about - life, love and nature.
